Friday, June 26, 2015

Workshop on Social Media Integration of Corporate Communication at GreyMind Communications

by Chawm Ganguly

Training aimed at empowering television journalists to bridge the Traditional- Social Media divide

Conducted a workshop on the Social Media Integration of Corporate Communication where I gave an overview of how the way news is searched, accessed and related to these days and explained ways and means of riding this wave into the future. The audience comprised primarily of the team members of GreyMind Communications – the entity is solely responsible for bringing most of the Football matches that you see live on your screen.
GreyMind is a 10 year old, established, Content Creation cum Media Production House, which is a virtual Prime mover in the field of Sports Production. It has already produced and directed more than 400 Live football matches for 10 Action, ESPN, Zee Sports, Mahuaa Bangla, Star Sports etc and has an enviable library of Exclusive Content. GreyMind is acknowledged as a Concept to Communication, Single Window Plug & Play solution provider with domain-dominating expertise that is spread across platforms – Print, Television and Digital and enjoys total in-house capability along with necessary infrastructure, trained manpower and training facilities. GreyMind enjoys top of mind recall among Sporting Event Organisers, Advertisers, Sponsors and viewers, which makes it a unique player in the world of sports production telecast. As a matter of fact, CFL, IFL, ISL– the GreyMind name is virtually synonymous with football.
(Follow GreyMind on Twitter: @greymind43)

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